Such was the speed at which Covid vaccines were developed, they all entered the market without registered names. The world has distinguished them by the name of the parent company who produced them. The FDA has now officially approved Pfizer’s Covid vaccine, and as part of the process, the vaccine’s official brand name (Comirnaty) was […]
Pfizer vaccine’s brand name – Comirnaty Read More »
KFC came up with an unusual way to get its latest restaurant opening noticed: it pretended to be Ikea. The site of the new outlet is a commercial area in Majorca popularly known as ‘where IKEA is’. The fast-food brand decided to imitate the area’s most popular resident and erected a billboard that combines its
KFC camouflaged as Ikea to launch new restaurant Read More »
Coinciding with the 30th anniversary of Pringles being launched in the UK, the moustachioed face of Mr P mascot adopts a new, emoji-style look. Whilst retaining the iconic look and feel, the most noticeable changes to the logo are Mr. P’s hair loss, expressive eyebrows and oversized red bow tie. The wordmark has also been
Pringles announces rebrand Read More »
The Covid-19 pandemic has accelerated market growth within the global meal kit industry. Companies such as Gousto thrived as they were offering an alternative to grocery shopping amid concerns about in-store virus transmission and restaurant closures preventing eating out. Gousto is now accelerating brand investment with a return to experiential marketing by launching the ‘Flavourlust’,
Gousto launches brand experience Read More »
Ikea Family is marking its 10th anniversary with an olfactory experience that includes the rollout of a special-edition Huvudroll candle, exclusively for loyalty-program members who wish to fill their homes with meat smells. Twitter users have had mixed reactions to the news, with some people horrified by the idea. This is not the first unusual
Ikea debuts a new meatball scented candle Read More »
Established to expand the ‘Easy’ brand following the successful launch of airline EasyJet in 1995, the group has since ventured into new categories such as gyms, car rental, hotels, office space and coffee. Now EasyGroup is looking to compete with the likes of Just Eat and Uber as it launches two new business ventures EasyFood
How far can EasyGroup push its brand? Read More »
Oatly decided to take the small British producer Glebe Farms to court on the grounds of trademark infringement. It is taking issue with the use of the word ‘Oaty’ (too close to its own), the likeness of the white and blue packaging, the tagline ‘ideal for professional coffee’ and the use of the words ‘shake
Oatly’s lawsuit may cost its reputation Read More »
