Zomato’s quiet transformation into Eternal Ltd may not rattle its food delivery users, but for industry watchers, it’s a textbook corporate maturation. By separating its corporate identity from its flagship brand, Zomato follows the well-worn path of Alphabet and Meta—clearing the way for strategic expansion into new sectors without diluting brand equity.
While the consumer-facing Zomato app remains unchanged, the shift to Eternal reflects deeper ambitions: from food tech to a diversified portfolio spanning logistics, commerce, and beyond. The new name isn’t about immediate recognition—it’s about long-term flexibility and investor confidence.
Key Takeaways:
- Eternal Ltd becomes the new parent brand, while Zomato remains customer-facing.
- Signals diversification into sectors beyond food delivery.
- Follows precedent set by companies like Google (Alphabet) and Facebook (Meta).
A name change, when done right, isn’t just semantics—it’s structure. Zomato’s move to Eternal shows how brands can grow by decoupling identity from function, laying the groundwork for broader ambitions without disrupting what works.
