The Macallan updates its iconic collections with a sleek new visual identity. Collaborating with designer David Carson, the brand introduces refreshed bottle shapes, labels, and packaging that honor its heritage while feeling modern. Inspiration comes from the distillery’s architecture and the Sherry Triangle, blending tradition with contemporary style.
Key Highlights:
- Architectural nods: Bottle shapes echo the distillery’s curves.
- Cultural reference: Triangular labels reflect the Sherry Triangle.
- Modernized heritage: Design balances classic elements with a fresh perspective.
Balancing tradition with innovation strengthens a brand. The Macallan shows how respecting heritage while embracing modern design can attract both loyal fans and new consumers.
