Eide Bailly, a Top 25 CPA firm, unveiled a refreshed brand identity on August 7, 2025, aiming to reflect its growth and evolving services. The new visual identity features a modernized logo centered on the theme of connection, symbolizing collaboration and alignment. CEO Jeremy Hauk emphasized that the refresh captures the firm’s energy and commitment to client success.
Key Highlights:
- Modernized Logo: The updated logo emphasizes connection and collaboration.
- Core Values: The refresh aligns with the firm’s purpose and values.
- Client Commitment: Emphasizes genuine care and desire for client success.
A brand refresh should clearly signal growth and values, making the identity resonate with both clients and employees.
