Bitesize Brand

Powered by Vi360


Image credit: NHM

NHM: A Leap into Dynamic Relevance

The transformation Natural History Museum’s (NHM) identity offers an insightful lesson in rejuvenating a heritage institution. The rebrand strategically aligns the museum as an ‘active catalyst’, encouraging visitor advocacy for the planet. The logo, a fluid circular symbol, underscores interconnectedness in nature, while the colour scheme—primarily lime yellow and brown—mirrors the diverse natural elements housed …

NHM: A Leap into Dynamic Relevance Read More »

Image credit: Campari

Campari’s New Milano Makeover

Italian aperitivo brand Campari’s recent rebrand effectively marries tradition with modernity. Echoing Milanese architecture, the new canneté bottle design bolsters the brand’s distinctive allure and enhances shelf presence. The downsized label, featuring the founder’s signature, spotlights Campari’s unique red colour, underlining craftsmanship and authority. To keep the brand fresh and cosmopolitan, the colour palette incorporates …

Campari’s New Milano Makeover Read More »

Image credit: Le Shuttle

LeShuttle’s Rebrand: The Future of Green Travel

Eurotunnel Le Shuttle has propelled into a new era with a comprehensive rebrand – the largest since its inception 30 years ago. Renamed simply ‘LeShuttle,’ the revamp pivots on clarity and simplicity, aiming to dispel public confusion about the service and effectively engage newer audiences. The updated logo embodies speed, efficiency, and care, setting LeShuttle …

LeShuttle’s Rebrand: The Future of Green Travel Read More »