British Airways and Wolves of Tokyo — a new Japanese restaurant inside London’s newly redeveloped Olympia — have collaborated on an exclusive in-flight dining menu for Club World passengers on Heathrow to Tokyo Haneda routes, running from July 1 for two months. The menu was developed with catering provider DO & CO and adapted for service at altitude: crab maki, miso glazed North Atlantic cod, kaiso seaweed salad, matcha cheesecake.
The partnership sits within a larger BA-Olympia relationship. British Airways is the Founding Partner of the £1.3 billion Olympia redevelopment and naming partner of the new 3,800-capacity British Airways ARC music venue. Wolves of Tokyo is one of the restaurants on site where BA Club members can earn Avios from June 22.
The pairing has a clear geographic logic: the menu launches on the London–Tokyo route, the restaurant draws its inspiration from Tokyo’s dining culture, and the collaboration gives both parties access to an audience the other can’t reach alone.
- Wolves of Tokyo’s menu is built around Japanese technique and seasonal produce; the in-flight version was engineered specifically for flavour retention at altitude
- DO & CO handled the adaptation and production
- Avios can now be earned across Olympia venues — extending BA’s loyalty scheme into a cultural destination for the first time
The strongest brand partnerships have a reason to exist beyond the press release. BA and Wolves of Tokyo share a route — London to Tokyo — which gives the collaboration a logic that doesn’t need explaining. The restaurant reaches a new audience on board; BA adds a point of difference to a Club World seat that competitors can’t replicate. Neither party is just lending their name.
