Sports are known for transcending boundaries, uniting people across the world, and creating connections regardless of race, gender, age, or nationality. One brand that knows this well is vivo. As the Official Sponsor of FIFA World Cup Qatar 2022™, vivo launched a social media campaign #vivoGiveItaShot inviting the community to join the frenzy of the World Cup.
Through this campaign, vivo recreated beautiful and impressive moments of football and showed the courage of people who tackle challenges head on. “For vivo, sport and technology share a similar philosophy that embodies an unrelenting spirit of innovation and belief in oneself that drives us further,” says Spark Ni, senior vice-president and chief marketing officer at vivo.
Through engaging online and offline activities, campaign hashtags, and influencer engagement, brands can build awareness, strengthen credibility, and allow more people to gain a deeper understanding of their values.