PANATONE 18-1750 Viva Magenta has been revealed as the 2023 Colour of The Year. The shade has been chosen as a response to the pandemic years.
Viva Magenta is part of the red family, and is inspired by the red of cochineal, a precious natural dye known as one of the brightest in the world. The shade invokes the forces of nature and helps build inner strength.
The Colour of The Year is selected by forecasters looking at socio-economic conditions and what consumers are experiencing. This colour will resonate with the world and can be incorporated into all areas of design.