The need to make media and marketing more accessible and inclusive is recognised internationally. McDonald’s Finnish restaurants have taken this onboard, launching a new campaign led by a sign language jingle from deaf rapper Signmark.
The company has also overhauled its digital services in restaurants—and through its mobile app—to improve transactions for deaf customers.
The campaign was released as part of the International Week of the Deaf on 18 September.
Accessibility is a key priority in brand strategy for some of the world’s largest brands as they continue to put inclusivity at the heart of their campaigns and experiences.