One of the most highly anticipated events in the run up to the FIFA World Cup is the kit launch. Kit makers are challenged with creating a new, exciting design that highlights the culture of a nation.
Of the 32 nations competing, 26 have employed the services of Nike, Adidas and Puma
Denmark kit maker Hummel has designed a third shirt in black, “the colour of mourning”, to make a statement on host nation Qatar’s human rights record
While most countries use the colours of their national flag as the baseline for design, others such as The Netherlands (orange) and New Zealand (black) have opted for other de facto team colours.