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Image Credit: Byron Burger

Byron Burger rebrands, introduces new character

Brand agency Taxi Studio created an end-to-end brand expression tailored to Byron’s home delivery customers.
Byron was one of the UK’s first gourmet burger brands; therefore, a more artistic approach was adopted.
Aside from the new character, the new strapline “poetry in a bun” has been adopted as an homage to English poet Lord Byron

Other major brands currently using characters to add personality to their brand include Michelin, Kellog’s and Planters Peanuts

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