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Image credit: VIVO
Image Credit: VIVO

Vivo strengthens its global presence

Sports are known for transcending boundaries, uniting people across the world, and creating connections regardless of race, gender, age, or nationality. One brand that knows this well is vivo. As the Official Sponsor of FIFA World Cup Qatar 2022™, vivo launched a social media campaign #vivoGiveItaShot inviting the community to join the frenzy of the World Cup.​ Through this campaign, vivo …

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Image Credit: Byron Burger

Byron Burger rebrands, introduces new character

Brand agency Taxi Studio created an end-to-end brand expression tailored to Byron’s home delivery customers.Byron was one of the UK’s first gourmet burger brands; therefore, a more artistic approach was adopted. Aside from the new character, the new strapline “poetry in a bun” has been adopted as an homage to English poet Lord Byron Other …

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Image Credit: McDonald's

McDonald’s Jingle Video Promotes Deaf Inclusivity

The need to make media and marketing more accessible and inclusive is recognised internationally. McDonald’s Finnish restaurants have taken this onboard, launching a new campaign led by a sign language jingle from deaf rapper Signmark. The company has also overhauled its digital services in restaurants—and through its mobile app—to improve transactions for deaf customers. The campaign …

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