Every December, we Spotify users can’t wait to show everyone on social our ’Wrapped’ results, laughing together at our collective cringe-worthy music habits as we see exactly what we’ve been listening to and just how often. “When it comes to ’Wrapped’, Rapp UK’s chief creative officer Al Mackie says, ”the smartest bit for me is …
Sports are known for transcending boundaries, uniting people across the world, and creating connections regardless of race, gender, age, or nationality. One brand that knows this well is vivo. As the Official Sponsor of FIFA World Cup Qatar 2022™, vivo launched a social media campaign #vivoGiveItaShot inviting the community to join the frenzy of the World Cup. Through this campaign, vivo …
PANATONE 18-1750 Viva Magenta has been revealed as the 2023 Colour of The Year. The shade has been chosen as a response to the pandemic years. Viva Magenta is part of the red family, and is inspired by the red of cochineal, a precious natural dye known as one of the brightest in the world. …
One of the most highly anticipated events in the run up to the FIFA World Cup is the kit launch. Kit makers are challenged with creating a new, exciting design that highlights the culture of a nation. Of the 32 nations competing, 26 have employed the services of Nike, Adidas and Puma Denmark kit maker …
The 3D billboard, which was displayed in London’s famed Piccadilly Circus, was a joint creation between Meta’s in-house creative agency Creative X and production company Ntropic.Meta said the project gave them the opportunity to present their privacy features in “truly astonishing ways”. The project took only four weeks to complete 3D advertising is a growing …
Brand agency Taxi Studio created an end-to-end brand expression tailored to Byron’s home delivery customers.Byron was one of the UK’s first gourmet burger brands; therefore, a more artistic approach was adopted. Aside from the new character, the new strapline “poetry in a bun” has been adopted as an homage to English poet Lord Byron Other …
The need to make media and marketing more accessible and inclusive is recognised internationally. McDonald’s Finnish restaurants have taken this onboard, launching a new campaign led by a sign language jingle from deaf rapper Signmark. The company has also overhauled its digital services in restaurants—and through its mobile app—to improve transactions for deaf customers. The campaign …
McDonald’s Jingle Video Promotes Deaf Inclusivity Read More »
Asda is actually the last of the ‘big four’ major Uk supermarkets to roll out a loyalty scheme. Asda Rewards is rolling out across 633 of its Uk stores and online, after having successful trials since august.Asda has created an app-based scheme, and already 1 million people have become members. So far users have earned …
Coca-Cola’s Sprite has announced its plan to abandon its signature green bottle that it has used for over 60 years.Although the plastic it’s made from is recyclable, any additives like colour make it very difficult to process. “There is no value for green [plastic],” says Jan Dell, founder of environmental non-profit The Last Beach Cleanup. …
