Bitesize Brand

Powered by Vi360


Image credit: VIVO
Image Credit: VIVO

Vivo strengthens its global presence

Sports are known for transcending boundaries, uniting people across the world, and creating connections regardless of race, gender, age, or nationality. One brand that knows this well is vivo. As the Official Sponsor of FIFA World Cup Qatar 2022™, vivo launched a social media campaign #vivoGiveItaShot inviting the community to join the frenzy of the World Cup.​ Through this campaign, vivo …

Vivo strengthens its global presence Read More »

Image credit: / Amplify has created a Christmas cracker installation in London Kings Cross for Google

2022 brand experience trends

Flexible formats such as pop-ups have grown popular as means to engage with consumers. Consumer-facing interactive, entertaining and immersive virtual platforms have flourished. There are huge opportunities for brands in virtual reality – let’s not call it the metaverse yet. Interactive and experiential out-of-home advertising boomed lately. OOH is no longer just paper and paste …

2022 brand experience trends Read More »

Image credit: - Burger King, Mind, BMW, Pentagram

Tapping into 2022’s logo design trends

Expressive typography Expect to see more brands blending custom typography into logos and wordmarks to capture deeper meaning and visual diversity. Retro designs and nostalgia comfort Look out for more brands reviving design patterns from the 1970s. This is a decade that evokes ideas around inclusiveness, open minds and optimism for the future, and echoes …

Tapping into 2022’s logo design trends Read More »

Image credit: Wembley Park

Amazon Fresh, analysing their CVP

Earlier this year, Amazon Fresh opened 6 physical stores across London with ambitions to become a scaled national grocery retailer. The proposition is a convenience format with ‘Just Walk Out’ technology, aiming to meet customers ‘top-up, food-for-now, and food-for-later’ shopping missions With a broad set of competitors across food-to-go and grocery retailers, Amazon Fresh needs …

Amazon Fresh, analysing their CVP Read More »