Sports are known for transcending boundaries, uniting people across the world, and creating connections regardless of race, gender, age, or nationality. One brand that knows this well is vivo. As the Official Sponsor of FIFA World Cup Qatar 2022™, vivo launched a social media campaign #vivoGiveItaShot inviting the community to join the frenzy of the World Cup. Through this campaign, vivo …
Coca-Cola’s Sprite has announced its plan to abandon its signature green bottle that it has used for over 60 years.Although the plastic it’s made from is recyclable, any additives like colour make it very difficult to process. “There is no value for green [plastic],” says Jan Dell, founder of environmental non-profit The Last Beach Cleanup. …
Flexible formats such as pop-ups have grown popular as means to engage with consumers. Consumer-facing interactive, entertaining and immersive virtual platforms have flourished. There are huge opportunities for brands in virtual reality – let’s not call it the metaverse yet. Interactive and experiential out-of-home advertising boomed lately. OOH is no longer just paper and paste …
McDonald’s recent marketing campaign offered a special meal with K-pop band BTS branding on the packaging. Amongst other metrics, the success of the campaign was measured by the number of user images, with many people sharing photos of their BTS meals. An analysis of such images revealed fascinating stories of how the BTS packaging was …
Expressive typography Expect to see more brands blending custom typography into logos and wordmarks to capture deeper meaning and visual diversity. Retro designs and nostalgia comfort Look out for more brands reviving design patterns from the 1970s. This is a decade that evokes ideas around inclusiveness, open minds and optimism for the future, and echoes …
Earlier this year, Amazon Fresh opened 6 physical stores across London with ambitions to become a scaled national grocery retailer. The proposition is a convenience format with ‘Just Walk Out’ technology, aiming to meet customers ‘top-up, food-for-now, and food-for-later’ shopping missions With a broad set of competitors across food-to-go and grocery retailers, Amazon Fresh needs …
Aramco has made its entry into Saudi Arabia’s domestic lubricants market by offering consumers a new line of lubricant products under the ORIZON® brand. The launch was timed to coincide with the inaugural Formula 1 Grand Prix in Jeddah, Saudi Arabia and its packaging features the F1 logo as part of Aramco’s overall activation of …
Facebook is rebranding with the new corporate name ‘Meta’. The change in the name is to help the company focus on its metaverse ambitions, and not just social media. CEO Mark Zuckerberg says ‘right now our brand is so tightly linked to one product that it can’t possibly represent everything we’re doing today, let alone …
Co-op announced a partnership with Amazon Prime, enabling customers across the UK to order groceries online with same-day delivery. Both companies have high hopes for their partnership. For Co-op, this is part of its target to double online sales by the end of the year and for Amazon, it’s another step closer to realising its …
