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2022 brand experience trends

Flexible formats such as pop-ups have grown popular as means to engage with consumers. Consumer-facing interactive, entertaining and immersive virtual platforms have flourished. There are huge opportunities for brands in virtual reality – let’s not call it the metaverse yet. Interactive and experiential out-of-home advertising boomed lately. OOH is no longer just paper and paste …

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Facebook rebrands as Meta

Facebook is rebranding with the new corporate name ‘Meta’. The change in the name is to help the company focus on its metaverse ambitions, and not just social media. CEO Mark Zuckerberg says ‘right now our brand is so tightly linked to one product that it can’t possibly represent everything we’re doing today, let alone …

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Amazon Fresh, analysing their CVP

Earlier this year, Amazon Fresh opened 6 physical stores across London with ambitions to become a scaled national grocery retailer. The proposition is a convenience format with ‘Just Walk Out’  technology, aiming to meet customers ‘top-up, food-for-now, and food-for-later’ shopping missions With a broad set of competitors across food-to-go and grocery retailers, Amazon Fresh needs …

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