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Image Credit: HemoCue

HemoCue Rebrands as ‘The Caring Expert’

HemoCue, a global healthcare company under Danaher Corporation, has rebranded with a new identity developed by Designit, positioning itself as “The Caring Expert.” This shift marks its evolution from a product-based focus to a global healthcare solutions provider. The new branding, unveiled at the 2024 European Emergency Medicine Congress, emphasizes simplicity and care, with an updated logo, versatile color palette, and a brand purpose: “Advancing care through every test, across all locations.” The rebranding aims to expand HemoCue’s reach and enhance its role in point-of-care testing and global health support.

Rebranding can be a powerful tool for companies to realign with their evolving mission and market needs, helping them stay relevant, differentiate from competitors, and reach a broader audience.

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