Brand Reputation

Ted Baker, a well-known British fashion label, is set to close its remaining stores in the UK, putting over 500 jobs at risk. Founded in 1988, the brand became synonymous with quirky designs and floral prints but struggled in recent years due to competition, the shift to online shopping, and internal turmoil. The departure of […]

Last week, Uber faced another PR disaster after leaked files revealed the company had duped police and bribed governments. This is just one story in a string of scandals, all of which should have left the brand in tatters – and yet Uber is not only surviving, but thriving. Data obtained from YouGov has shown that for the past six years consumers have been

Co-op announced a partnership with Amazon Prime, enabling customers across the UK to order groceries online with same-day delivery. Both companies have high hopes for their partnership. For Co-op, this is part of its target to double online sales by the end of the year and for Amazon, it’s another step closer to realising its

Oatly decided to take the small British producer Glebe Farms to court on the grounds of trademark infringement. It is taking issue with the use of the word ‘Oaty’ (too close to its own), the likeness of the white and blue packaging, the tagline ‘ideal for professional coffee’ and the use of the words ‘shake