HemoCue, a global healthcare company under Danaher Corporation, has rebranded with a new identity developed by Designit, positioning itself as “The Caring Expert.” This shift marks its evolution from a product-based focus to a global healthcare solutions provider. The new branding, unveiled at the 2024 European Emergency Medicine Congress, emphasizes simplicity and care, with an […]
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Japan Airlines partnered with digital marketing company Jellyfish to revamp its global visual identity, focusing on expanding its brand appeal for international audiences. Jellyfish worked with the airline’s marketing team to create a fresh design system that honors Japan Airlines’ heritage while modernizing its look for the digital age. Key elements of the redesign include
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Cafeyn, a French digital news streaming service, has launched a new product and revamped its brand identity to offer users a more personalized reading experience. The new application allows users to tailor their content preferences, offering access to favourite publications and news topics through a personalized home page. Users can choose their preferred reading formats
Cafeyn Launches New Product and Brand Identity for Personalized Reading Read More »
Ted Baker, a well-known British fashion label, is set to close its remaining stores in the UK, putting over 500 jobs at risk. Founded in 1988, the brand became synonymous with quirky designs and floral prints but struggled in recent years due to competition, the shift to online shopping, and internal turmoil. The departure of
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Co-op, the UK’s first consumer cooperative established in 1844, has unveiled a refreshed brand identity designed by the London-based studio SomeOne to emphasize its member-owned structure. Central to the new branding is a reimagined logo featuring distinctive shapes called ‘Membershapes,’ representing each member’s individual ownership within the cooperative. Alongside the updated logo, a bespoke typeface,
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Anantara Hotels & Resorts has unveiled a refreshed brand identity aimed at elevating its luxury positioning through a more elegant and simplified approach. Key updates include a streamlined name—‘Anantara Hotels & Resorts’—an updated logo, a new tagline, and refined design elements. Ian Di Tullio, Chief Commercial Officer of parent company Minor Hotels, emphasized that the
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Primark has revealed a refreshed brand identity, coinciding with the launch of its summer collection, “Viva Summer.” The rebrand, developed by global creative agency VCCP, includes a playful update to its iconic logo, a refreshed color palette, and a bespoke font. The new look will be visible across social media, in-store, and in communications, with
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Luxury automotive powerhouse Automobili Lamborghini unveils a striking new logo and visual identity, marking a significant departure from its iconic emblem of the past two decades. Here’s what sets this rebrand apart: This case underscores the importance of balancing tradition with innovation, as Lamborghini embarks on a new chapter defined by sustainability and visionary leadership.
Revitalizing Tradition: Lamborghini’s Iconic Rebrand Read More »
Warner Music Group (WMG) unveils a dynamic new brand identity crafted by Pentagram, blending heritage with contemporary flair under the guiding ethos of “Vision and Voice.” Here’s what sets this rebrand apart: This case underscores the importance of evolving brand identities to reflect both heritage and contemporary values, creating a harmonious blend that resonates with
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