Flexible formats such as pop-ups have grown popular as means to engage with consumers. Consumer-facing interactive, entertaining and immersive virtual platforms have flourished. There are huge opportunities for brands in virtual reality – let’s not call it the metaverse yet. Interactive and experiential out-of-home advertising boomed lately. OOH is no longer just paper and paste […]
2022 brand experience trends Read More »
McDonald’s recent marketing campaign offered a special meal with K-pop band BTS branding on the packaging. Amongst other metrics, the success of the campaign was measured by the number of user images, with many people sharing photos of their BTS meals. An analysis of such images revealed fascinating stories of how the BTS packaging was
Understanding customers via visual analysis Read More »
Expressive typography Expect to see more brands blending custom typography into logos and wordmarks to capture deeper meaning and visual diversity. Retro designs and nostalgia comfort Look out for more brands reviving design patterns from the 1970s. This is a decade that evokes ideas around inclusiveness, open minds and optimism for the future, and echoes
Tapping into 2022’s logo design trends Read More »
Earlier this year, Amazon Fresh opened 6 physical stores across London with ambitions to become a scaled national grocery retailer. The proposition is a convenience format with ‘Just Walk Out’ technology, aiming to meet customers ‘top-up, food-for-now, and food-for-later’ shopping missions With a broad set of competitors across food-to-go and grocery retailers, Amazon Fresh needs
Amazon Fresh, analysing their CVP Read More »
Aramco has made its entry into Saudi Arabia’s domestic lubricants market by offering consumers a new line of lubricant products under the ORIZON® brand. The launch was timed to coincide with the inaugural Formula 1 Grand Prix in Jeddah, Saudi Arabia and its packaging features the F1 logo as part of Aramco’s overall activation of
Aramco launches new lubricant brand: Orizon Read More »
Facebook is rebranding with the new corporate name ‘Meta’. The change in the name is to help the company focus on its metaverse ambitions, and not just social media. CEO Mark Zuckerberg says ‘right now our brand is so tightly linked to one product that it can’t possibly represent everything we’re doing today, let alone
Facebook rebrands as Meta Read More »
Co-op announced a partnership with Amazon Prime, enabling customers across the UK to order groceries online with same-day delivery. Both companies have high hopes for their partnership. For Co-op, this is part of its target to double online sales by the end of the year and for Amazon, it’s another step closer to realising its
Co-op announces partnership with Amazon Prime Read More »
The Covid-19 pandemic has accelerated market growth within the global meal kit industry. Companies such as Gousto and HelloFresh thrived as they were offering an alternative to grocery shopping amid concerns about in-store virus transmission and restaurant closures preventing eating out. Gousto is now accelerating brand investment with a return to experiential marketing by launching
The meal kit industry adapting to a post-pandemic world Read More »
Major cosmetics brands including Unilever, Henkel, L’Oréal, LVMH and Natura & Co are forming a global beauty consortium to develop the first industry-wide environmental impact scoring system for beauty products. The aim is to co-design a brand-agnostic approach that provides transparent, comparable and clear environmental impact information relating to product formula, product use and packaging.
Beauty giants team up to develop environmental impact scorecards Read More »
