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Why people are so quick to forget Uber’s sins​

Last week, Uber faced another PR disaster after leaked files revealed the company had duped police and bribed governments. This is just one story in a string of scandals, all of which should have left the brand in tatters – and yet Uber is not only surviving, but thriving. Data obtained from YouGov has shown that for the past six years consumers have been […]

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Image credit: Aston Martin

Aston Martin’s logo gets an edgy brand update​

Aston Martin has updated its branding including a new version of its winged logo redrawn by Peter Saville – as it looks to appeal to a new generation of drivers.​ ​This is only the 8th time that the logo has been updated in Aston Martin’s 109-year history. The winged variation of the logo was introduced in 1927.​ The brand’s head

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Image credit: Paypal

PayPal reveals new brand identity​

PayPal has revealed a refreshed visual identity and strategy which aims to “build stronger connectivity” between the brand’s mission and communications The new visual identity – made up of a more consistent colour palette, redesigned logo, and new set of photography guidelines – aims to “champion the needs and wants” of PayPal customers while being inclusive of any “geography, gender, income,

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Image credit: Vkusno i tochka

McDonald’s in Russia reopen under new name ​ ​

Former McDonald’s restaurants in Russia have reopened under a new name, Vkusno & tochka (“Tasty and that’s it”)​ The new name is an appeal to the nostalgia of many Russians, who have become accustomed to western goods and brands.” The green background of the logo symbolises the quality of products and service that our guests are accustomed to,” a Sistema PBO spokesperson told TASS​ Before announcing

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