Last week, Uber faced another PR disaster after leaked files revealed the company had duped police and bribed governments. This is just one story in a string of scandals, all of which should have left the brand in tatters – and yet Uber is not only surviving, but thriving. Data obtained from YouGov has shown that for the past six years consumers have been […]
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Aston Martin has updated its branding including a new version of its winged logo redrawn by Peter Saville – as it looks to appeal to a new generation of drivers. This is only the 8th time that the logo has been updated in Aston Martin’s 109-year history. The winged variation of the logo was introduced in 1927. The brand’s head
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PayPal has revealed a refreshed visual identity and strategy which aims to “build stronger connectivity” between the brand’s mission and communications The new visual identity – made up of a more consistent colour palette, redesigned logo, and new set of photography guidelines – aims to “champion the needs and wants” of PayPal customers while being inclusive of any “geography, gender, income,
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Former McDonald’s restaurants in Russia have reopened under a new name, Vkusno & tochka (“Tasty and that’s it”) The new name is an appeal to the nostalgia of many Russians, who have become accustomed to western goods and brands.” The green background of the logo symbolises the quality of products and service that our guests are accustomed to,” a Sistema PBO spokesperson told TASS Before announcing
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Kraft Heinz is working with sustainable packaging technology company, Pulpex, to create a renewable and recyclable ketchup bottle made out of 100% sustainably sourced wood pulp. Heinz has a goal of making all of its packaging recyclable, reusable or compostable by 2025 and Heinz Ketchup is the first condiment brand to test the potential of
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Instagram recently announced the release of a brighter icon along with their own typography: their first update to the visual identity since the 2016 rebrand. The new design sees two major changes in the platform’s brand architecture; the first is a vibrant update to the its existing gradient motif via 3D modelling. The second, is the introduction of a new
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Dyson is amping up their offerings with Dyson Zone, a set of wireless air-purifying headphones, marking the company’s first step into audio and wearable technologies. The product comprises a set of over-ear, noise-cancelling headphones and a visor which aims to deliver clean air to the wearer. The look and design seem like it’s made for
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Waitrose is launching a campaign to showcase its lower cost range ‘Essential Waitrose’, just one month after Asda unveiled its ‘Just Essentials’ brand. Their new campaign ‘Quality you’d expect at prices you wouldn’t’ aims to highlight their commitment to value, while also pointing to the provenance of some of the key products. n‘As customers look
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Accenture is undergoing a naming ‘evolution, as they call it, and rebranded its ad agency subsidiary Accenture Interactive as ‘Accenture Song’. The company owns 40+ creative agencies worldwide, including Karmarama in the UK, The Monkeys in Australia, Fjord in Scandinavia and Rothco in Ireland, as well as Droga5. All, except Droga5, will be rolled up
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